CROSS CULTURAL COMPARISON IN THE INTERNATIONAL MARKETING: HOFSTEDE’S 6-D MODEL ANALYSIS

Deari, Hasim and Ferati, Rametulla and Saliu, Fluturim (2018) CROSS CULTURAL COMPARISON IN THE INTERNATIONAL MARKETING: HOFSTEDE’S 6-D MODEL ANALYSIS. Economic Vision, International Scientific Journal in Economics, Finance, Business, Marketing, Management and Tourism, 5 (9-10). pp. 45-53. ISSN 2545-4544

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Abstract

The purpose of this article is to describe briefly the Hofstede’s 6-D Model, respectively Power Distance, Uncertainty Avoidance, Individualism / Collectivism, Masculinity / Femininity, Long / Short Term Orientation, and Indulgence / Restraint in the context of international marketing. Culture is defined as the collective mental programming of the human mind which distinguishes one group of people from another (Hofstede, 2010). This research paper is based in the cultural dimension in several counties like Albania, Austria, Sweden, Denmark, Germany, Switzerland and France. From the empirical analysis we have found a lot of differences between countries that we have mentioned above. The methodology is based in the Hostede’s software for country comparison.

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User:	Unnamed user with email zshi@unite.edu.mk
Date Deposited:	31 May 2019 10:54
Last Modified:	05 Jun 2019 08:24
URI:	http://eprints.unite.edu.mk/id/eprint/38

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