Aqifi, Elsana (2021) FACTORS THAT INFLUENCE THE BUYING BEHAVIORS OF CUSTOMERS WITH REGULAR CUSTOMER CARDS. International Scientific Journal in Economics, Finance, Business, Marketing, Management and Tourism, 8 (15-16). pp. 60-71. ISSN 2545-4544

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The study of factors that affect customer acquisition is a very important economic topic, which affects the success of a business. There are various factors that affect the growth of purchases by consumers, where during this study we tried to analyze some of them, such as proximity or location of stores, price, vendor behavior, ease of transaction, transportation, services additional, professionalism as well as the provision of customer cards. From the results of this research, we understand the main factors that influence the behavior of consumers who use two or more regular customer cards in the Polog Region. From the answers to the questionnaires, we see that the most important factors influencing the purchase of consumers are fair prices (low prices for low-quality goods and high prices for high-quality goods), for which 40.8% of respondents have responded that they fully agree. Other important factors are also the respectful treatment by the sellers, to which 40% of the respondents answered that they fully agree; Ease of transport where 35% of respondents fully agree, free additional services 39% and rewards for loyal customers 38% of respondents fully agree.

Item Type: Article
Subjects: Q Science > Q Science (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Unnamed user with email zshi@unite.edu.mk
Date Deposited: 05 Oct 2021 16:59
Last Modified: 05 Oct 2021 16:59
URI: http://eprints.unite.edu.mk/id/eprint/857

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