Berisha, Sokol (2021) BUSINESS STRATEGY FOR COMPETING IN KOSOVO BANKING INDUSTRY: Case Study « TEB Bank ». International Scientific Journal in Economics, Finance, Business, Marketing, Management and Tourism, 8 (15-16). pp. 215-237. ISSN 2545-4544

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Kosovo continues to be one of the countries with the most undeveloped economy in the region and with negative indicators of economic development, high unemployment, a negative trade balance, and non-favorable macroeconomic policy to guarantee faster development. Even though it has marked positive economic trends in recent years they have not been sufficient to reduce poverty and decrease the unemployment rate. However, it can be said that the bank system apart from all other segments in Kosovo's economy has recorded a very positive development in recent years, and this happened, apart from other things, because of the impact that foreign investors gave through their investments in this sector. The positive trend of business development of banks, the bank system in general, and the financial stability of bank industry is a very important precondition to guarantee and support a faster trend of an overall economic development. The increase of the number of competitors in bank system through inflow of new incomes from foreign investors and the continuous tendency of banks to increase the competitive ability has given positive effects in increasing the quality of service through the implementation of new strategies and technological innovations. This enables a better quality of the services for the citizens with lower cost. The purpose of this paper aims to explain the effect of foreign investments in the banking system and the implications on competition in the financial sector. This paper is focused on researching the strategy of the entrance of the “Türk Ekonomi Bankasi” Bank on competition in Kosovo’s market. Another very important objective is to raise awareness of the relevant decision-makers and to all readers that the results of this analysis and the successful example should be followed in other sectors of the economy, by emphasizing the crucial importance of foreign investment for a country and underdeveloped economy targeting a strategic goal for faster development.

Item Type: Article
Subjects: Q Science > Q Science (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Unnamed user with email
Date Deposited: 05 Oct 2021 16:59
Last Modified: 05 Oct 2021 16:59

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