CORPORATE PROPERTY STRATEGY IN INTEGRAL TO CORPORATE BUSINESS STRATEGY: NEW PERSPECTIVES ON ENTREPRENEURIAL BUSINESSES

CURRI – MEMETI, Almira and AMZAI, Arjeta (2025) CORPORATE PROPERTY STRATEGY IN INTEGRAL TO CORPORATE BUSINESS STRATEGY: NEW PERSPECTIVES ON ENTREPRENEURIAL BUSINESSES. International Scientific Journal in Economics, Finance, Business, Marketing, Management and Tourism, 12 (23-24). pp. 11-17. ISSN 2545-4544

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Abstract

As businesses adapt to a new working method, based on a constant technical and technological application, entrepreneurship is becoming increasingly complex. As a result, having a clear and strategic plan for corporate real estate management is of particular importance. In this context, it is also about creating a work environment that encourages productivity, collaboration, and innovation, and reflects the company's culture and brand. It should also consider the changing nature of work and the workforce, and be flexible enough to adapt to future challenges. Incorporating corporate property strategy into the corporate business strategy requires a high level of internal cooperation within the company. All of this is important to set a specific time frame for the strategic planning process and to obtain commitment during the implementation of the set plan. Through the realization process, financing of corporate real estate initiatives is enabled and secured. All of this works best with long-term plans, that is, annual plans, with teams that are directly involved in their implementation. Looking from the aspect of encouraging the entrepreneurial spirit of the company, this model can be used as a promotional tool for achieving new organizational feats and efficiency in achieving strategic goals. The empirical research within this paper was conducted on a total of 20 respondents, randomly selected representatives of the corporate sector; representatives of the corporate sector who use property strategy in their operations; real estate experts, who operate at the level of the Republic of North Macedonia to see the level of experience when it comes to the strategic link between business strategy and property strategy within the corporations. The methodological framework covered is a combination of the application of primary and secondary data, to draw precise and relevant conclusions about the problem frame.

Item Type:	Article
Uncontrolled Keywords:	corporate, property, business, strategy, integration, entrepreneurship
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Law, Arts and Social Sciences > School of Management
Depositing User:	Unnamed user with email zshi@unite.edu.mk
Date Deposited:	20 Nov 2025 14:02
Last Modified:	20 Nov 2025 14:02
URI:	http://eprints.unite.edu.mk/id/eprint/2133

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