BUSINESS ENVIRONMENT ANALYSIS AS A KEY STAGE IN THE PROCESS OF STRATEGIC MANAGEMENT

Aziri, Brikend and Ismaili, Raman (2020) BUSINESS ENVIRONMENT ANALYSIS AS A KEY STAGE IN THE PROCESS OF STRATEGIC MANAGEMENT. ECONOMIC VISION - International Scientific Journal in Economics, Finance, Business, Marketing, Management and Tourism, 7 (13-14). pp. 99-110. ISSN 2545- 4544

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Abstract

As noted in all modes of strategic management, no author yet has failed in recognizing business environment analysis as a key state in the process of strategic management. Tens of techniques for analyzing the external and internal environment have been developed by companies, researchers, research centers and universities worldwide. Some of them more, and others less famous, these techniques provide a platform upon which other strategic and business analysis in general, can and should be constructed. If achieving and maintaining a competitive edge is the main focus of strategic management, strategies and management in general, then environment analysis is a key factor in finding ways to be flexible and adapt internal forces to external pressures and changes.

Item Type: Article
Uncontrolled Keywords: environmental analysis, techniques, competitive advantage, strategic management
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User: Unnamed user with email zshi@unite.edu.mk
Date Deposited: 25 Nov 2020 22:51
Last Modified: 25 Nov 2020 22:51
URI: http://eprints.unite.edu.mk/id/eprint/665

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