IS THE IMPACT OF PROMOTION IN THE SELECTION OF THE UNIVERSITY DURING THE ENROLLMENT FOR UNDER-GRADUATE STUDIES?

Sinani-Imeri, Lumnije and Ramadani, Nehat (2020) IS THE IMPACT OF PROMOTION IN THE SELECTION OF THE UNIVERSITY DURING THE ENROLLMENT FOR UNDER-GRADUATE STUDIES? ECONOMIC VISION - International Scientific Journal in Economics, Finance, Business, Marketing, Management and Tourism, 7 (13-14). pp. 140-148. ISSN 2545- 4544

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Abstract

Education is the key factor in the economic development of a country. The educational system must be in accordance with the chosen strategies for economic and social development, so it can effectively react in time to the tendencies of the job market. Recently, the increase of the academic offer has developed a strong competition among different institutions of higher education. The application of marketing activities in general, and especially promotional efforts, has greatly increased its visibility. The institutions with greater activity in promotional campaigns are in a better position in the market, and as a result they are able to maintain a better communication with the potential students who aim to enroll their studies. This research paper is based on the research of the market of students, who decide and choose the university where they will enroll on their chosen field of study. In this regard, this paper elaborates on the theoretical framework and practical elements of promotion, as well as their impact in the decision making of students about the university where they will enroll their studies. This research is conducted in a couple of cities and universities, in order to better understand the impact of promotion in promotional campaigns for the selection of the universities among students. Furthermore, the research paper concludes with concrete recommendations on the promotional strategies that should be applied in order to attract a greater number of students from other competitor universities in the Republic of North Macedonia.

Item Type: Article
Uncontrolled Keywords: Marketing mix, promotion, marketing strategies, universities, student
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User: Unnamed user with email zshi@unite.edu.mk
Date Deposited: 25 Nov 2020 23:16
Last Modified: 25 Nov 2020 23:16
URI: http://eprints.unite.edu.mk/id/eprint/669

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