DEVELOPMENT OF PRODUCT STRATEGY

Karemani, Argjina (2021) DEVELOPMENT OF PRODUCT STRATEGY. International Scientific Journal in Economics, Finance, Business, Marketing, Management and Tourism, 8 (15-16). pp. 34-40. ISSN 2545-4544

Text Economic Vision, Vol.8, No.15_16 FINAL-34-40.pdf Download (737kB)

Abstract

One of the key functions within a company is the marketing field and as it is of the most importance to have an already established and well-functioning marketing department within the company that would execute properly, on time and one step ahead of strategies of competition marketing. The purpose of the research is to analyze the implementation of marketing strategies by Dea Water Company in Kosovo and to provide clear recommendations to companies that do not use marketing strategies. The population of this study is 32 employees of "Dea" Water Company. For finding the results we used the quantitative research method, while data collection was done through survey and questionnaire. The questionnaire is the main instrument, which contains 2s of emotions. In the first section, the questionnaire includes the demographic characteristics of the study participants. In the second section, the questionnaire included 12 questions, which identified the use of marketing strategies in the company as well as their impact on profit level and sales volume. The results showed that product strategy improves Water Company profitability “by r = 0.309; t = 1.777; p <0.086).

Item Type:	Article
Subjects:	Q Science > Q Science (General)
Divisions:	Faculty of Law, Arts and Social Sciences > School of Management
Depositing User:	Unnamed user with email zshi@unite.edu.mk
Date Deposited:	05 Oct 2021 16:59
Last Modified:	05 Oct 2021 16:59
URI:	http://eprints.unite.edu.mk/id/eprint/854

Actions (login required)

View Item