Sherifi, Faton (2019) TION ANALYSIS OF MARKETING IN TOURISM. Journal of Natural Sciences and Mathematics of UT, 4 (7-8). pp. 135-139. ISSN 2671-3039

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In this paper, an overview of the system of modern market economy was given, the dominant role of service, the service between the providers and the beneficiaries, it was mentioned that service cannot be seen or touched, cannot be physically possessed, and cannot be maintained, the role of consumers, they’re dealing with tourism, have an impact for opening new jobs, for economic growth and for the development of each country. The way of doing business is the globalization development of information and communication technologies. Global level information, competition, advantages, their marketing strategies, promotion of marketing mix, creating positive preferences, promotional activities, contemporary business. Promotion analysis is an element of the marketing mix in tourism. The objective of this paper is to emphasize the importance of promoting tourism services and to show the efficient management of theory and practice promotion, marketing services in tourism the media, promotional tools, the internet, marketing communication, destinations (public and private sector, destinations, bidders and sales brokers) trends in marketing, new technologies in business and introduction of innovations. This paper has an introduction and a conclusion. This paper concludes with the conclusions regarding the promotion of tourism services, their importance in the business of tourism offers in tourism and for the future of tourism in general. Marketing Service, Marketing Definition, Services, Market Type, Work Intensity, Level of Contract with the Users, the qualification of service, products, distribution and pricing, promotion and education providers, media and various advertising, promotion of sales, the management of marketing activities in service companies, etc. Internal and External Marketing, the offering of equipment and technologies, contact staff and interactive marketing. The Service companies must act in co-operation with customers and this depends on the staffing ability involved in providing services and in- service delivery processes. It is known that services require integrated marketing activities to provide quality services and achieve competitive and productive differentiation.

Item Type: Article
Subjects: G Geography. Anthropology. Recreation > G Geography (General)
Divisions: Faculty of Engineering, Science and Mathematics > School of Geography
Depositing User: Unnamed user with email zshi@unite.edu.mk
Date Deposited: 22 Feb 2020 18:40
Last Modified: 22 Feb 2020 18:40
URI: http://eprints.unite.edu.mk/id/eprint/446

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