THE ALBANIAN LANGUAGE IN THE DIGITAL ERA: THE IMPACT OF ANGLICISM AND THE EVOLUTION OF YOUTH JARGON IN TETOVO

BAKIU, Donika (2026) THE ALBANIAN LANGUAGE IN THE DIGITAL ERA: THE IMPACT OF ANGLICISM AND THE EVOLUTION OF YOUTH JARGON IN TETOVO. In: INTERNATIONAL CONFERENCE “FROM RESEARCH TO APPLICATION”, 18-19 November, 2026.

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Abstract

This study investigated the influence of the digital era and globalization on the Albanian language, focusing specifically on the prevalence of anglicisms and the evolution of youth jargon in Tetovo. With the rapid expansion of social media platforms and instant messaging, young speakers in this region increasingly integrated English terminology into their daily communication. A mixed-methods research design was employed, combining a quantitative survey administered to high school and university students in Tetovo with a qualitative analysis of digital conversations and social media interactions. The findings revealed a substantial reliance on unadapted and partially adapted English loanwords, particularly in contexts related to technology, entertainment, and interpersonal relationships. Furthermore, the analysis demonstrated that youth jargon in Tetovo evolved into a hybrid linguistic form, where English roots were frequently combined with Albanian morphological endings. The study concluded that while this linguistic shift fostered creative peer expression and modern sociolinguistic identity among the youth, it simultaneously posed challenges to formal register proficiency and standard language norms. These findings underscored the need for educational strategies that balance digital literacy with language preservation in multilingual contexts.

Item Type: Conference or Workshop Item (Paper)
Subjects: P Language and Literature > P Philology. Linguistics
Divisions: Faculty of Law, Arts and Social Sciences > School of Humanities
Depositing User: Unnamed user with email zshi@unite.edu.mk
Date Deposited: 11 Nov 2026 10:27
Last Modified: 11 Nov 2026 10:27
URI: http://eprints.unite.edu.mk/id/eprint/2721

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